Zova Tea
Zova challenges the traditional, muted aesthetic of most tea brands by embracing bold, vivid, and energizing color palettes. The brand mirrors the endless possibilities of tea flavors, fruits, blends, and personal twists, showing that tea can be as dynamic as you make it.
Software Used
Figma, Ps
Project Type
UI/UX Design
Overview
Color in the Calm
Zova reimagines tea as an exciting, vibrant experience rather than a quiet routine. Each package is design to reflect the senses with bold, energetic notes that match your mood and personality. Instead of settling for bland or muted teas design, Zova invites you to explore dynamic combinations of fruits, herbs, and blends. The packaging mirrors this energy with bright colors and striking typography that stand out on the shelf.
Research
Challenging Tradition
Most tea brands rely on muted colors and calm, traditional visuals that signal relaxation. Zova challenges this norm, proving that tea packaging can be vivid, energetic, and full of personality. We looked at how young adults engage with beverages and discovered a desire for bold flavors and modern design. By combining dynamic visuals with adventurous flavors, Zova bridges the gap between taste and experience. The brand shows that tea doesn’t have to be quiet, it can be lively, playful, and fun to explore.
Approach
Bold Flavor, Bold Design
Zova guides users through an intuitive, personalized experience; each flavor is designed to match your mood, energy, or moment of the day. Unlike traditional tea brands that rely on calm, muted visuals or predictable flavors, Zova encourages discovery and experimentation, letting you find teas that fit your vibe.
The app and packaging highlight a rotating selection of flavors, seasonal blends, and limited editions, creating opportunities to explore beyond your usual favorites. Each option is presented with clear brewing instructions, flavor notes, and caffeine levels, making the experience playful, engaging, and personal. Zova turns every cup into an experience that feels lively, surprising, and uniquely yours.
More Projects
Zova Tea
Zova challenges the traditional, muted aesthetic of most tea brands by embracing bold, vivid, and energizing color palettes. The brand mirrors the endless possibilities of tea flavors, fruits, blends, and personal twists, showing that tea can be as dynamic as you make it.
Software Used
Figma, Ps
Project Type
UI/UX Design
Overview
Color in the Calm
Zova reimagines tea as an exciting, vibrant experience rather than a quiet routine. Each package is design to reflect the senses with bold, energetic notes that match your mood and personality. Instead of settling for bland or muted teas design, Zova invites you to explore dynamic combinations of fruits, herbs, and blends. The packaging mirrors this energy with bright colors and striking typography that stand out on the shelf.
Research
Challenging Tradition
Most tea brands rely on muted colors and calm, traditional visuals that signal relaxation. Zova challenges this norm, proving that tea packaging can be vivid, energetic, and full of personality. We looked at how young adults engage with beverages and discovered a desire for bold flavors and modern design. By combining dynamic visuals with adventurous flavors, Zova bridges the gap between taste and experience. The brand shows that tea doesn’t have to be quiet, it can be lively, playful, and fun to explore.
Approach
Bold Flavor, Bold Design
Zova guides users through an intuitive, personalized experience; each flavor is designed to match your mood, energy, or moment of the day. Unlike traditional tea brands that rely on calm, muted visuals or predictable flavors, Zova encourages discovery and experimentation, letting you find teas that fit your vibe.
The app and packaging highlight a rotating selection of flavors, seasonal blends, and limited editions, creating opportunities to explore beyond your usual favorites. Each option is presented with clear brewing instructions, flavor notes, and caffeine levels, making the experience playful, engaging, and personal. Zova turns every cup into an experience that feels lively, surprising, and uniquely yours.
More Projects
Zova Tea
Zova challenges the traditional, muted aesthetic of most tea brands by embracing bold, vivid, and energizing color palettes. The brand mirrors the endless possibilities of tea flavors, fruits, blends, and personal twists, showing that tea can be as dynamic as you make it.
Software Used
Figma, Ps
Project Type
UI/UX Design
Overview
Color in the Calm
Zova reimagines tea as an exciting, vibrant experience rather than a quiet routine. Each package is design to reflect the senses with bold, energetic notes that match your mood and personality. Instead of settling for bland or muted teas design, Zova invites you to explore dynamic combinations of fruits, herbs, and blends. The packaging mirrors this energy with bright colors and striking typography that stand out on the shelf.
Research
Challenging Tradition
Most tea brands rely on muted colors and calm, traditional visuals that signal relaxation. Zova challenges this norm, proving that tea packaging can be vivid, energetic, and full of personality. We looked at how young adults engage with beverages and discovered a desire for bold flavors and modern design. By combining dynamic visuals with adventurous flavors, Zova bridges the gap between taste and experience. The brand shows that tea doesn’t have to be quiet, it can be lively, playful, and fun to explore.
Approach
Bold Flavor, Bold Design
Zova guides users through an intuitive, personalized experience; each flavor is designed to match your mood, energy, or moment of the day. Unlike traditional tea brands that rely on calm, muted visuals or predictable flavors, Zova encourages discovery and experimentation, letting you find teas that fit your vibe.
The app and packaging highlight a rotating selection of flavors, seasonal blends, and limited editions, creating opportunities to explore beyond your usual favorites. Each option is presented with clear brewing instructions, flavor notes, and caffeine levels, making the experience playful, engaging, and personal. Zova turns every cup into an experience that feels lively, surprising, and uniquely yours.