Infinite Wishes Foundation
Infinite Wishes Foundation Rebrand Project is from a nonprofit organization dedicated to granting wishes for adults (18-65) facing life-threatening illnesses. The Foundation was created in memory of Joan, who fulfilled her dream of swimming with dolphins before passing from stage IV lung cancer at 53. Her legacy now brings hope to others facing similar struggles.
Software Used
Figma, Ps, Ai, Id
Project Type
Branding, UI/UX Design
Purpose
A Fresh Voice for Timeless Support
As I began exploring the brand, it became clear that there was a gap in who the foundation was reaching and who it could be reaching. Although Infinite Wishes Foundation serves all adults ages 18 to 65, much of its current audience and visibility skews toward older adults.
By rebranding, I have the opportunity to modernize its identity and increase awareness among younger adults living with life-threatening illnesses, who may not realize that this kind of support is available to them.
Approach
Community-Centered Design
To guide the rebrand, I focused on the areas where the foundation’s identity was either outdated or underutilized. This began with rethinking the logo system and overall visual language to create something more modern, inclusive, and approachable. I also touched on physical media like the foundation’s t-shirts and volunteer badges, which were already out in the community and could make a big impact with a refreshed design.
Results & Impact
Designing for Accessibility
A website plays a crucial role, providing an easily accessible platform for people to learn more about the foundation from anywhere, at any time. This is especially important as the foundation has already been able to help individuals outside of Florida, and can continue to help even more. By making the website more user-friendly and aligned with the updated brand, it ensures that more people, no matter where they are, can easily find the support they need. This increased accessibility will help promote the foundation’s mission and ultimately grant more wishes to those who need them most.
Infinite Wishes Foundation
Infinite Wishes Foundation Rebrand Project is from a nonprofit organization dedicated to granting wishes for adults (18-65) facing life-threatening illnesses. The Foundation was created in memory of Joan, who fulfilled her dream of swimming with dolphins before passing from stage IV lung cancer at 53. Her legacy now brings hope to others facing similar struggles.
Software Used
Figma, Ps, Ai, Id
Project Type
Branding, UI/UX Design
Purpose
A Fresh Voice for Timeless Support
As I began exploring the brand, it became clear that there was a gap in who the foundation was reaching and who it could be reaching. Although Infinite Wishes Foundation serves all adults ages 18 to 65, much of its current audience and visibility skews toward older adults.
By rebranding, I have the opportunity to modernize its identity and increase awareness among younger adults living with life-threatening illnesses, who may not realize that this kind of support is available to them.
Approach
Community-Centered Design
To guide the rebrand, I focused on the areas where the foundation’s identity was either outdated or underutilized. This began with rethinking the logo system and overall visual language to create something more modern, inclusive, and approachable. I also touched on physical media like the foundation’s t-shirts and volunteer badges, which were already out in the community and could make a big impact with a refreshed design.
Results & Impact
Designing for Accessibility
A website plays a crucial role, providing an easily accessible platform for people to learn more about the foundation from anywhere, at any time. This is especially important as the foundation has already been able to help individuals outside of Florida, and can continue to help even more. By making the website more user-friendly and aligned with the updated brand, it ensures that more people, no matter where they are, can easily find the support they need. This increased accessibility will help promote the foundation’s mission and ultimately grant more wishes to those who need them most.
Infinite Wishes Foundation
Infinite Wishes Foundation Rebrand Project is from a nonprofit organization dedicated to granting wishes for adults (18-65) facing life-threatening illnesses. The Foundation was created in memory of Joan, who fulfilled her dream of swimming with dolphins before passing from stage IV lung cancer at 53. Her legacy now brings hope to others facing similar struggles.
Software Used
Figma, Ps, Ai, Id
Project Type
Branding, UI/UX Design
Purpose
A Fresh Voice for Timeless Support
As I began exploring the brand, it became clear that there was a gap in who the foundation was reaching and who it could be reaching. Although Infinite Wishes Foundation serves all adults ages 18 to 65, much of its current audience and visibility skews toward older adults.
By rebranding, I have the opportunity to modernize its identity and increase awareness among younger adults living with life-threatening illnesses, who may not realize that this kind of support is available to them.
Approach
Community-Centered Design
To guide the rebrand, I focused on the areas where the foundation’s identity was either outdated or underutilized. This began with rethinking the logo system and overall visual language to create something more modern, inclusive, and approachable. I also touched on physical media like the foundation’s t-shirts and volunteer badges, which were already out in the community and could make a big impact with a refreshed design.
Results & Impact
Designing for Accessibility
A website plays a crucial role, providing an easily accessible platform for people to learn more about the foundation from anywhere, at any time. This is especially important as the foundation has already been able to help individuals outside of Florida, and can continue to help even more. By making the website more user-friendly and aligned with the updated brand, it ensures that more people, no matter where they are, can easily find the support they need. This increased accessibility will help promote the foundation’s mission and ultimately grant more wishes to those who need them most.